Paid Media Specialist (Google Ads)- Freelance Project (Remote)

Do you have experience as a Paid Media Specialist? Do you have time available for a freelance project?

Company in the USA has the goal of positioning its brand on Google through Google Ads and with additional suggestions that can be provided as a paid media/marketing expert.

Requirements:

● Education: Degree in Marketing or related field.

● Skilled paid media professional with 2+ of experience managing paid media campaigns.

● Solid understanding of strategy execution for B2B audiences.

● Proficiency in platforms such as Google Ads, Google Analytics 4, Google Tag Manager.

● Data-driven approach, excelling in evaluating metrics to optimize campaign performance.

● Strong analytical and communication skills, capable of presenting data-driven insights

clearly and logically.

● Detail-oriented professional with a strong foundation in digital marketing.

● Proactive, able to work independently and collaboratively within a team environment.

Responsibilities:

● Design, Execute, and Maintain ROI-Focused Targeted Ad campaigns

● Conduct Thorough Analysis of Trends and targeting options

● Continually campaign components including keyword strategy, ad copy, bid prices,

cost per conversion, cost per click, audience optimization, etc.

● Write compelling Ad copy with a focus on driving conversions

● Optimize existing ad campaigns for new clients

● Actively measure and execute A/B split testing for ad copy, landing pages, etc., to

ensure optimal campaign performance

● Set up Conversion Tracking & Retargeting Pixels

● Research to stay on top of the latest trends in advertising

● Experience with Programmatic Advertising is considered a plus.

This offer is a freelance project of at least 6 months. In agreement with the client, the

number of hours and the response time with the deliverables will be delimited.

Send us your remuneration expectation.

100% remote and freelance.