Marketing & Sales Director
Marketing / Publicidad
861 - Marketing & Sales Director
We are looking for a Marketing & Sales Director for a growing company, dedicated to the consultancy in gestational carriers, surrogacy and egg donations.
The Marketing & Sales Director is responsible for leading the strategic growth of the company’s brands by managing marketing, branding, and sales initiatives across all business units. This role ensures alignment between brand positioning, customer experience, and revenue growth.
The position combines strategic marketing leadership with sales management, ensuring that both brand awareness and business results grow consistently with the company’s mission and KPIs.
Key Responsibilities
-Develop and execute a comprehensive marketing strategy aligned with company objectives and KPIs.
-Oversee all digital marketing efforts including SEO, SEM, email marketing, social media, content creation, and lead generation.
-Plan and coordinate industry events, webinars, and proprietary activations.
-Supervise all media and partnership initiatives to enhance brand visibility and reputation.
- Lead the customer experience strategy ensuring trust, empathy, and excellence.
- Monitor and report marketing performance metrics with insights and recommendations.
-Design and execute the sales strategy for all brands to achieve revenue goals.
-Manage and optimize the CRM system ensuring alignment with the customer journey.
-Oversee the sales pipeline ensuring timely follow-up and accurate forecasting.
-Growth in qualified leads and conversion rates.
-Increase in brand awareness and engagement metrics.
Qualifications
-Bachelor’s degree in Marketing, Business Administration, or related field (Master’s preferred).
- 7+ years of experience in marketing or sales leadership roles, ideally in healthcare or fertility industries.
- Strong understanding of CRM systems, digital marketing tools, and lead management processes.
-Exceptional communication, analytical, and interpersonal skills.
- Bilingual (English/Spanish)
Schedule: Full-time
Location: CABA (Buenos Aires City)
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