Brand Manager

Brand Manager - Responsibilities

A) Managing existing Brands

1. Brand Strategy & Positioning

• Define and uphold the brand’s vision, mission, and values.
• Develop and execute brand strategies to strengthen market position and awareness.
• Ensure all communications and marketing align with brand identity and tone.

2. Marketing & Campaign Management

• Plan, implement, and evaluate marketing campaigns across various channels.
• Manage advertising, media buying, and promotional initiatives.
• Track performance metrics and optimize campaigns for ROI.

3. Market Research & Consumer Insights

• Conduct market analysis to identify trends, competitors, and customer preferences.
• Use insights to refine brand strategy and product positioning.

4. Brand Consistency & Governance

• Maintain brand guidelines across all touchpoints (visuals, messaging, tone).
• Train internal teams and external partners on proper brand usage.

5. Budgeting & Performance

• Manage marketing budgets efficiently.
• Report on brand performance, growth, and market share to management

B) Develop Brands

 1. Identify Opportunities

·      Source products where we can either develop a new brand or introduce an existing one not in the market

2. Brand Creation & Identity Building

• Conceptualize and develop new brand names, logos, and visual systems.
• Design brand identity elements (color palette, typography, imagery, etc.).

3. Product & Concept Development

• Collaborate with R&D and design teams to create new products or services under the brand.
• Ensure new offerings align with the overall brand story and values.

4. Strategic Expansion

• Identify opportunities for brand extensions, collaborations, or sub-brands.
• Develop launch strategies for new products, markets, or audiences.

5. Creative Direction

• Work closely with creative agencies or designers to bring brand ideas to life.
• Ensure brand visuals and experiences are innovative and appealing.

6. Market Testing & Feedback

• Conduct brand and product testing before launch.
• Gather customer feedback and refine brand concepts accordingly.

Overarching responsibilities

Supplier relations

-         Provide suppliers with updates and insights on brands

-         Develop strategies with supplier to improve brand footprint

-         Negotiate with suppliers for support

Management

1)     Develop a branding team

2)     Build the Department to be a cohesive unit in the overall company

3)     Manage the staff under them