Assistant Brand Manager, Puerto Rico CCA

We are looking for a highly motivated Assistant Brand Manager to support the development and execution of brand strategies across Puerto Rico (70%) and the Central Caribbean & Andean (CCA) region (30%). This role is a key partner to the Brand Manager, combining strategic thinking with strong execution and cross-functional coordination in a dynamic and regulated environment.

Key Responsibilities

Brand Strategy & Growth

• Support the annual brand planning process, primarily for Puerto Rico, through market analysis, consumer insights, and competitive intelligence.
• Assist in defining brand positioning and long-term strategic priorities for the CCA region.
• Contribute to innovation by identifying market gaps and growth opportunities.

Project Management & Coordination

• Act as a key liaison across cross-functional teams to ensure seamless execution of brand initiatives.
• Track timelines, milestones, and deliverables for product launches and campaigns.
• Prepare meeting materials and follow up on action items to ensure alignment.

Market Execution & Readiness

• Coordinate the development of commercial toolkits for launches and campaigns.
• Ensure all execution materials (sales decks, in-store assets, etc.) are delivered on time.
• Support sales teams and distributors with tools and information for effective in-market execution.
• Assist in building distributor capabilities through clear communication and training materials.

Shopper & Customer Marketing (Puerto Rico Focus)

• Plan and execute shopper marketing activations to drive sales and brand visibility at the point of sale.
• Ensure in-store execution aligns with the defined “Picture of Success.”
• Collaborate with sales teams and distributors to monitor execution quality.
• Gather field feedback to improve future initiatives.

Performance Tracking & Optimization

• Monitor brand and campaign performance, providing insights and recommendations.
• Analyze results to support continuous improvement.
• Track market trends and competitor activities to identify opportunities and risks.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 2–4 years of experience in Brand Management, Marketing, or Commercial roles (preferably in FMCG or similar industries).
• Fully bilingual in English and Spanish.

Skills & Competencies

• Strong project management and organizational skills.
• Analytical mindset with the ability to translate data into insights.
• Excellent interpersonal and cross-functional collaboration skills.
• Ability to balance strategic thinking with hands-on execution.
• Comfortable working under pressure and managing multiple priorities.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word).

Preferred Qualifications

• Experience in regulated FMCG categories.
• Background in trade marketing, shopper marketing, or sales support.
• Familiarity with shopper insights or category management.
• Experience working in multi-market or regional environments.