Sr. Marketing

We are looking for a Sr. Marketing for a growing company, dedicated to the consultancy in gestational carriers, surrogacy and egg donations.

Responsible for brand strategy, digital marketing, and campaign development, the Sr. Marketing must be a self-starter, with a successful track record of driving measurable results in other roles within the third-party reproduction or healthcare fields.

The ideal candidate will be responsible for leading an effective marketing strategy to propel company growth, working cross-functionally with staff as well as vendors, contractors, agencies, media, and clients.

Responsibilities

- Lead the development and execution of an organization brand strategy across various channels and touchpoints.

- Develop and implement comprehensive marketing plans inclusive of sales targets, key accounts, and key growth markets.

- Perform routine competitive analyses, monitor industry trends, and identify new opportunities.

- Manage and optimize SEM and SEO strategies and tactics.

- Research and advise on a trade-show, event, and sponsorship strategy with principals.

- Oversee the development of all marketing and advertising collateral, including messaging, layout, and visual design.

- Develop and execute PR campaigns to increase visibility and position.

- Manage preparation of media materials, media kits and speeches for public speaking engagements.

- Manage tracking analysis and reporting on the effectiveness of communication activities and media relations results.

Qualifications

- Bachelor’s degree in marketing, public relations, business, journalism or another related field required.

- Demonstrated success in developing, launching, monitoring, and optimizing digital campaigns.

- Proficient in Microsoft Office and 365 products.

- High proficiency with a CRM, marketing automation tools, and analytics.