BRAND EXECUTIVE

Role Overview:

We are seeking a highly organized and hands-on Brand Executive with solid experience managing multiple brands simultaneously. This role requires a true multitasker, capable of leading complex projects across various schools and brands in the Americas region. The ideal candidate will have a strong background in brand management, marketing analytics, and multi-channel campaign execution, ensuring consistent brand positioning and effective lead generation to meet the schools’ commercial objectives.

This person must also bring a start-up mindset, with strong proactivity to take initiative, resilience to adapt quickly to constant change, and the ability to thrive under pressure. A minimum of 5 to 7 years of experience is required, ideally in demanding industries such as start-ups, fast-moving consumer goods, or other high-workload environments. The candidate must demonstrate strong attention to detail, and the ability to deliver rapid responses and quick decision-making. This is a premium look profile, combining executional excellence with the agility and mindset to succeed in a dynamic and fast-paced regional role.

Key Responsibilities:

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Brand Management & Execution: Manage multiple schools and brands simultaneously, ensuring each receives a tailored and high-quality marketing plan.

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Multi-Channel Marketing: Design and implement integrated campaigns across offline, digital, social media, PR, events, and web, ensuring a holistic marketing approach.

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Project Ownership: Lead and execute end-to-end marketing projects, demonstrating strong ownership, accountability, and hands-on delivery.

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Marketing Analytics & Reporting: Deliver accurate and timely reports, with a strong passion for numbers and data. Analyze results, generate insights, and transform them into actionable strategies.

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Presentations & Storytelling: Prepare and deliver clear, compelling presentations with attention to both content and design details, ensuring professional standards in all deliverables.

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Commercial Mindset & Collaboration: Build strong relationships with multiple Heads of Schools and Admissions teams, aligning marketing strategies with commercial goals and ensuring stakeholder satisfaction.

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Content & Creative: Support the creation and review of marketing assets, ensuring high-quality and brand-consistent deliverables across all channels.

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Attention to Detail: Ensure every marketing plan and execution is carried out with meticulous precision, creating meaningful and professional experiences for both parents and school leaders.

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Travel & Regional Engagement: Be willing and enthusiastic to travel regularly, collaborating with schools outside the base city and adapting quickly to different contexts across the region.

Required Skills and Qualifications:

Experience & Background

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Experience in marketing, in brand management roles such as Brand Manager, Senior Brand Coordinator, Brand Specialist, or similar.

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Proven track record managing multiple brands simultaneously, both leading strategy and executing hands-on tasks.

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Strong experience across offline and digital marketing channels, with a holistic and integrated marketing perspective.

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Important: this person should not be accustomed to managing teams, as the role has no direct reports and requires a highly hands-on professional

Hard Skills

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Marketing plan execution:

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Experience in executing 360-degree marketing campaigns that involve social media, events, PR, press, and more.

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Ability to deliver exceptional outcomes across multiple channels.

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Project Management:

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Experience managing interdisciplinary teams with strong organizational skills, utilizing tracking tools and dashboards to present results to key stakeholders, ensuring smooth execution and timely reporting.

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Data analytics:

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Ability to interpret data with strong focus on numeric skills and generate actionable insights.

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Experience using Google Analytics and its variables to track and optimize website performance, user behavior, and conversion metrics

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PowerBI: Intermediate level. Experience analyzing data to improve marketing performance. focusing on data reading and interpretation.

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Digital advertising:

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Experience with tools such as Facebook Meta Ads and Google Ads for tracking and reporting on campaign results.

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Required: Ability to review campaign implementation and ensure alignment with marketing goals.

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Design skills:

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Adobe Suite and Canva: Basic-intermediate level design skills with attention to detail.

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Required: Capability to support design needs when necessary including reviewing and giving feedback on creative work.

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Content creation:

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Excellent writing skills, with the ability to create high-quality content for a variety of platforms. This includes writing engaging and informative articles, web content, presentations, and other formats tailored to specific objectives.

Soft Skills

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Strong communication skills: Fluent in English (native-level), with excellent verbal and written abilities.

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People-Oriented and Social Skills: Friendly and approachable, with a natural ability to connect with others. The candidate should enjoy engaging with people, be comfortable in social situations, and build strong relationships with both internal teams and external stakeholders.

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Leadership and communication: Charismatic and persuasive, able to lead and motivate teams while effectively communicating with diverse stakeholders.

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Creativity and attention to detail: A proactive problem solver with a creative mindset and focus on delivering detailed and high-quality marketing plans.

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Resilience and adaptability: Ability to thrive in dynamic environments and adapt quickly to change.

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Openness to feedback: Willingness to receive and act on constructive feedback to improve performance and grow within the company.

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Teamwork: Strong collaboration skills, not only in leading school teams but also in working effectively with peers and colleagues. Ability to contribute knowledge while being open to suggestions.

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Continuous learning: A curious and proactive problem-solver individual, always seeking to acquire new skills and contribute innovative solutions.

Conditions

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The role is on a hybrid mode. The candidate must be available for school visits at least once a week, with the flexibility to attend schools more frequently if needed.

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Flexibility to travel

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8 AM to 6 PM Monday to Friday Colombian Time (Mexico 7 to 5 )

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Applied Official Public Holidays