Brand Activation Manager Puerto Rico FMCG

We are looking for a Brand Activation Manager to drive commercial execution and brand activation across assigned markets, working closely with distributors and cross-functional teams to deliver sustainable business growth.

This role bridges marketing and commercial execution, ensuring that brand strategies are effectively translated into impactful in-market activities while maintaining global brand standards and adapting to local market needs.

The successful candidate will play a key role in strengthening distributor partnerships, executing activation plans, monitoring market performance, and identifying opportunities to improve sales and brand presence.

Key Responsibilities

• Execute brand activation and trade marketing initiatives across priority channels and customers.
• Build strong relationships with distributors to ensure excellent market execution.
• Coordinate promotional campaigns, events, sampling activities, and point-of-sale materials.
• Monitor execution standards, distribution, pricing, visibility, and promotional compliance.
• Collect and analyze market intelligence, competitor activity, and customer insights.
• Track commercial KPIs and provide performance reports with actionable recommendations.
• Support commercial planning, investment tracking, and budget control.
• Collaborate with internal and external stakeholders to ensure flawless execution of business plans.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Economics, Industrial Engineering, or a related field.
• 3 years of experience in Trade Marketing, Sales, Brand Activation, Customer Development, or Commercial roles.
• Experience working with distributors or indirect sales channels within FMCG, beverages, consumer goods, or related industries.
• Strong analytical skills with experience using Excel and commercial performance data.
• Excellent project management, communication, and stakeholder management skills.
• Ability to work independently in a fast-paced, multicultural environment.
• Availability to travel within assigned markets.

Key Competencies

• Commercial mindset
• Trade marketing execution
• Distributor management
• Project management
• Market analysis
• Brand stewardship
• Data-driven decision making
• Cross-functional collaboration
• Problem solving
• Results orientation

What We Offer

• Opportunity to join a dynamic international organization.
• Exposure to regional markets and multicultural teams.
• Professional development and career growth.
• Competitive compensation and benefits package.
• A collaborative environment focused on innovation, execution, and continuous improvement.